Are these two not one in the same? IC is a use of all the marketing mix elemnts to ensure effective communication of the brand so what is IMC then? Please provide me with the differences between the two???What is the difference between integrated communication and integrated marketing communication?
IC and IMC are very similar but IC is more of an umbrella term. IMC is IC being applied to the promotional aspects of a business to ensure that everyone involved in a campaign is working off of and communicating the same message. Does that make sense?
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